Job Description

Description

Description:
Laserfiche is a leading provider of enterprise content management and business process automation solutions. Our innovative software empowers organizations to work smarter, drive digital transformation, and deliver superior customer experiences. We’re seeking a strategic, creative, and results-driven Partner Marketing Manager to help expand and elevate our partner ecosystem.

The Partner Marketing Manager plays a pivotal role in developing, promoting, and expanding Laserfiche’s Channel Partner, Strategic Partner, and Technology Partner programs. This role will manage all marketing aspects of the partner programs, including recruitment, enablement, co-marketing, and communications. The ideal candidate is a collaborative leader, skilled in storytelling and campaign execution, and a trusted steward of program investments.

You’ll work cross-functionally with Sales, Marketing, and Finance teams to grow revenue through a world-class partner, bringing Laserfiche’s solutions to new markets and customers through our partner ecosystem.

Location:

• Hybrid: Three days per week (Tuesday, Wednesday and Thursday) in-office in Long Beach, CA
• Remote work from home on Mondays and Fridays

About the Role – Key Responsibilities:

• Partner Recruitment Marketing
  • Develop and execute marketing campaigns aimed at attracting new VARs, system integrators, and technology partners.
  • Create value-driven messaging and content that resonates with potential partners and highlights program benefits.
  • Own partner marketing funnel metrics from awareness through to onboarding.
• Partner Program Elevation
  • Help shape and promote enhancements to the partner programs, including tiering models, incentives, enablement, and benefits.
  • Design and execute campaigns that highlight partner success stories, certifications, and program milestones.
  • Build compelling narratives that position our program as best-in-class in the SaaS industry.
  • Manage the Partner Portal website to ensure relevant content is displayed.
  • Manage partner communications including emails, surveys, newsletters. 
  • Manage partner events including winner's circle award trip, partner advisory councils, partner webinars, partner conferences, etc.
• Co-Marketing Enablement
  • Collaborate with existing partners on co-branded campaigns, solution positioning, and joint marketing initiatives.
  • Provide partners with scalable marketing assets, templates, and demand generation tools.
  • Help partners develop marketing plans as part of their yearly planning.
  • Oversee the partner co-op and MDF programs.
• Internal Alignment & Reporting
  • Partner closely with Sales to identify gaps and opportunities in the partner journey.
  • Report on campaign performance, lead acquisition, and partner engagement metrics to guide strategic adjustments.

About You – Essential Qualifications:

• 7+ years in channel and partner development with 5+ years of experience in B2B marketing.
• Proven track record in partner recruitment marketing and program enablement.
• Strong content creation and storytelling skills tailored to channel audiences.
• Experience working with PRM and marketing automation tools (e.g., Salesforce, HubSpot, etc.).
• Exceptional project management and stakeholder collaboration abilities.
• Analytical mindset with the ability to interpret metrics and pivot strategies accordingly.
• Team player with ability to work closely with Marketing, Sales, and Executives.

The salary range varies, and pay is based on several factors including but not limited to education, certifications (if applicable), candidate’s geographic region, job-related knowledge, skills, and years of experience amongst other factors.

• $100,000 - $130,000 per year

Perks & Benefits at a Glance:                 

• Generous time off:
  • 15 Days of Vacation
  • 3 Floating Holidays
  • 2 Paid Volunteer Days
  • 9 Paid Holidays
• Hybrid Work Environment
• Free Parking: covered and EV charging stations
• Various 401 (k) Investment Options and Generous Company Match
• HMO and PPO Medical Care Options (Employees are fully covered under HMO)

About Us
Laserficheis a leading enterprise platform that helps organizations digitally transform operations and manage their content with AI-powered solutions. Through scalable workflows, customizable forms, no-code templates and AI-enabled capabilities, the Laserfiche® document management platform accelerates how business gets done. Trusted by organizations of all sizes—from startups to Fortune 500 enterprises, Laserfiche empowers teams to boost productivity, foster collaboration, and deliver superior customer experience at scale. Headquarters in Long Beach, California, Laserfiche operates globally, with offices across North America, Europe, and Asia. 

Learn more about our team here. 

Laserfichecomplies with all Equal Opportunity and Affirmative Action regulations. Laserfiche makes all employment decisions – such as recruiting, hiring, training, promotion, compensation, professional development practices, discipline and termination – without regard to race, religion, color, national origin, ancestry, citizenship, sex, pregnancy, age, creed, physical or mental disability, medical condition, genetic characteristic, marital status, veteran status, gender identity/expression, sexual orientation or any other characteristic protected by law, except as may be permitted by law.                          

Laserficheprovides reasonable accommodation for applicants with disabilities upon request. For more information, please contact Talent Acquisition at https://www.laserfiche.com/contact/or 562-988-1688.  

Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, and the Los Angeles Fair Chance Initiative for Hiring Ordinance, we will consider for employment qualified applicants with arrest and conviction records. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, meet client expectations, standards, and accompanying requirements, and safeguard business operations and company reputation.

#LI-Hybrid

Job Tags

Similar Jobs